Case Study: Redesign of a Craftsman Website and Local Visibility

In the local economy, the digital showcase has become just as crucial as the physical workshop. For an artisan, having a website is no longer enough; it must be a conversion tool capable of capturing qualified local visibility. This case study details the process of redesigning a showcase site carried out by 3DH Studio for a craftsman, transforming a simple static page into a sustainable growth engine.

1. The Diagnosis

Before the intervention of 3DH Studio, our client had a "business card" website that was several years old. The symptoms were classic but critical:

• High bounce rate: An outdated interface that did not inspire the confidence necessary for high-end services.

• Geographical invisibility: The artisan did not appear in queries related to his city, leaving the field open to less qualified but better-referenced competitors.

• Absence of conversion: No optimized contact form, forcing prospects to laboriously search for a phone number.

The redesign of a showcase site for an artisan should not be a mere facelift, but a complete reengineering of the user journey.

2. The Strategy

The objective was twofold: to position the artisan as a luxury reference in his field while dominating local SEO.

• Local semantic audit: Identification of keywords combining the trade and the target geographical areas (e.g., "Cabinetmaker artisan Lyon", "Luxury renovation Annecy").

• Strong visual identity: Use of high-quality large-format photographs showcasing the artisanal gesture, materials, and final result. The design was streamlined to allow for visual emotion.

• Technical optimization: Transition to the HTTPS protocol, image compression without loss of quality, and drastic improvement in mobile loading times.

3. The Execution

For an artisan, the purchase decision (or request for a quote) rests on proof of competence. We structured the new site around three pillars:

• The Dynamic Portfolio: More than a gallery, each project is presented as a case study with before/after, explanation of constraints, and customer testimonials.

• The Narrative "About" Page: Humanizing the business by telling the artisan's journey, values, and certifications (RGE, Companionship, etc.).

• The Simplified Quote Funnel: Integration of an intuitive form allowing the sending of project photos, making the preliminary estimation work easier and immediately engaging the prospect.

4. Maximize Local Visibility

The website is just the center of a larger web. To ensure local visibility, we synchronized the site with third-party tools:

• Google Business Profile Optimization: Aligning information (NAP: Name, Address, Phone) to promote appearing in Google’s "Local Pack".

• Geolocalized content: Creation of specific pages dedicated to intervention areas, enriched with local customer testimonials to strengthen geographic relevance in the eyes of algorithms.

5. The Results

Six months after the launch, performance indicators validated the strategy of 3DH Studio:

• +150% organic traffic: Mainly on intentional local queries.

• Conversion tripled: The new contact form generates more qualified and better-prepared quote requests.

• Premium positioning: The artisan was able to increase his rates by 20% thanks to a brand image perceived as more expert and prestigious.

FAQ

What is the best time to consider a redesign of a showcase site? If your current site is not "responsive" (mobile-friendly), takes more than 3 seconds to load, or if you notice a constant decline in your contact requests despite your activity, a redesign is imperative.

How can I improve my local visibility without a big advertising budget? The key lies in optimizing your Google Business Profile combined with rich website content filled with geolocalized keywords. Local SEO is the most cost-effective lever in the long term for an artisan.

Why entrust the redesign of your image to 3DH Studio? At 3DH Studio, we understand that for an artisan, the website is an extension of his workshop. We do not create generic solutions; we forge tailored digital tools that marry corporate-luxury aesthetics with formidable efficiency. Calling on us ensures that your know-how benefits from the digital showcase it deserves to attract a clientele of exception.