Context and Issues

Clef Conseils & Expertises is an AXA firm specialized in solutions for Insurance, Health, and Wealth for individuals, professionals, and businesses.
The firm wanted to modernize its online image and develop a strong digital presence capable of generating qualified leads.
The goal: to have a website that is both professional and accessible, while implementing a sustainable SEO content strategy to improve local and national visibility.

Our Support

3DH Studio supported the AXA firm in the complete creation of its website, from the initial audit phase to the online launch.
Particular attention was paid to the clarity of navigation, to highlighting key offers (Insurance, Health, Savings, Retirement, Business), and to the credibility of the messaging to inspire trust and professionalism.

In the second phase, the firm chose to activate the “SEO Content” module of the Canopy subscription, to ensure the organic growth of the site.
This phase involved establishing a custom content strategy, focused on the needs of freelancers, leaders, and employees, and then producing optimized articles each month based on the brand's priority themes: Protection, Health, Insurance and Business.

Results

The combination of the custom website and the Canopy – SEO Content module allowed the firm to lay the foundations of a high-performing digital ecosystem, oriented towards lead generation.
This approach strengthened the site's natural visibility on strategic queries, consolidated the brand's credibility, and fostered a continuous increase in organic traffic.

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