Context and Issues

CSJ Avocats is a Lyon-based law firm working in two areas of expertise: real estate law (condominiums, real estate sales, leases, neighborhood disputes, over-indebtedness) and family law (divorce, separation, inheritance, domestic violence...).
The firm had a showcase website but lacked a search engine optimization strategy and production of optimized content.
The challenge was to enhance organic visibility on these key themes and to generate qualified contacts through expert, clear, and educational content.

Our Support

3DH Studio supported the CSJ Avocats firm within the framework of the “SEO Content” module of the Canopy subscription.
Based on a comprehensive site diagnosis, a custom editorial strategy was deployed around targeted keywords in real estate law and family law.
Each month, optimized SEO articles are produced, aiming to simplify complex legal topics while improving the site's natural positioning on Google.
This foundational work has established a sustainable and coherent presence, in line with the firm's expertise.

Results

Starting from scratch, the Canopy strategy enabled the firm to achieve over 1,000 monthly visitors, thereby consolidating a continuous organic growth.
CSJ Avocats now benefits from enhanced visibility, increased credibility in its two areas of expertise, and a steady flow of new prospects from organic search.