Context and Issues

CSJ Avocats is a law firm in Lyon specializing in two areas of expertise: real estate law (co-ownership, real estate sales, leases, neighborhood issues, over-indebtedness) and family law (divorce, separation, inheritance, domestic violence…).
The firm had a showcase website but lacked a SEO strategy and optimized content production.
The challenge was to strengthen organic visibility on these key topics and to generate qualified contacts through expert, clear, and educational content.

Our Support

3DH Studio assisted the CSJ Avocats firm as part of the “SEO Content” module of the Canopy subscription.
Based on a comprehensive diagnosis of the site, a custom editorial strategy was deployed around targeted queries in real estate law and family law.
Every month, optimized SEO articles are produced, aiming to simplify complex legal topics while improving the site's natural positioning on Google.
This foundational work has established a sustainable and coherent presence, aligned with the firm's expertise.

Results

Starting from scratch, the Canopy strategy has enabled the firm to reach more than 3,000 monthly visitors, thereby consolidating a continuous organic growth.
CSJ Avocats now benefits from enhanced visibility, increased credibility in its two areas of expertise, and a steady flow of new prospects from natural referencing.